When it comes to being a real estate agent in Las Vegas, you have not just the pressure of homeowners relying upon you to sell their home, but also essentially your financial income is based upon your success. When competing against other agents for the home owner’s business, you want to make sure you are offering plenty of services that makes them comfortable selecting you as their agent. And when taking on any new listing you want to make sure you are doing all that’s in your power to  help sell the property. Here’s a list of the most common things an agent can do to market a home.

• Open houses
• Print advertising
• Internet advertising
• Sign, lockbox, mls
• Brochures inside & out
• Realtor tours & luncheons
• Lead in signs
• Price Condition Location
• Photos
• CMA
• Staging ideas
• Feedback from showings
• Direct mail to neighbors
• Calls to neighbors
• Target mail/email to buyers and to other Realtors
• Reports from internet activity
• Communication and updates

If you just prefer working with buyers and would rather focus on that area, that is absolutely fine as well. But if you want to build your listing inventory and control your schedule, your time, and your income then focusing on taking more listings is the best way to do that.

There are several ways to find listing leads. Here’s a list of those different methods. Try to pick the ones that you feel more confident in your skill level.

• Prospecting (calling expireds, fsbos, past clients, sop, just listed, just sold, cold calling, banks, attorney’s,etc)
• Open houses
• Advertising
• Floor time
• Farming
• Internet / social media
• Buying the business / self-promotion
• Waiting / hoping for the business
• Feeding off other Realtors who are too busy to handle their business
• Short sales/foreclosures/distressed properties

If you can do them all and do it efficiently that’s great.  But its best to focus on what resonates most with you because if you actually enjoy doing it you will do it better.  The key to building a big business is to do whatever it is you do consistently.