Selling a home today is very different from what it was like just a few years ago. Sellers have many more choices than ever in the form of communication mediums, technologies, marketing and new gadgets. For agents to be truly successful, they must adapt to these changes.
Agents must also be prepared to answer any questions that sellers and buyers may ask them. While there are many questions that you, as an agent, may be asked, the following three questions are the most-asked questions today.
How Will You Communicate with Me?
First of all, all agents must know that 90 percent of buyers search for their new homes online. With that said, you need to conduct most of your business on the internet or by way of smart phones. You will need to carry a smart phone, tablet or laptop with you everywhere. In this way, you can respond to people no matter where you may be.
Do You Use Special Tools to Help Me as a Buyer or Seller?
All agents should be making use of any valuable tools on the Internet that can help them buy or sell property. These tools include such things as mobile marketing, cloud computing, GIS (mapping and measurement), eCRM (automatic updates to buyer pools) and CMA (market knowledge and analysis). Agents who use these tools can stay on top of the game and rise above their competition.
Do You Use Traditional Marketing Methods as Well?
Although the Internet is the best place to employ marketing methods today, agents should continue to make use of various traditional methods as well. In addition to your online presence, such things as phone calls, special mailings and open houses can significantly help you market your property. It is a fact that, although people like to conduct much of their business on the Internet today, they will not finalize purchases without a face-to-face meeting.
In today’s highly competitive world, it is of great importance that real estate agents stay on top of the game. They must adapt to any new technologies in the field, and they must be prepared for any questions that buyers and sellers may ask them. However, if you are an agent and you follow the above advice, you are sure to see success in reaching your goals.
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